IS SEARCH ENGINE MARKETING RIGHT FOR YOUR BUSINESS?

Answer the questions below.
"YES" answers indicate that search engine marketing would work well for your business.

Does your company use a website to accomplish any of the following?

• Sell products or services online
• Acquire qualified leads (perhaps through a inquiry form)
• Support branding and positioning efforts
• Increase membership or opt-in registrations
• Drive off-line sales
• Find a local store or dealer location
• Download information or software
• Request a product sample
• Help people conduct research or find information

Are you currently investing in these efforts? Is there a budget earmarked to achieve these goals? Are you willing to invest in promotional efforts that deliver the desired business results?

Do you know if your target audience uses the Internet to find information related to your business? If not, an Opportunity Assessment is the best place to start.

Are you looking for customers on an international, national or regional basis? If you serve only a very small region, do people include geographical qualifiers in their searches?

Have companies similar to yours been successful at search marketing?

• Both B2C and B2B companies depend on search marketing.
• Large companies, mid-sized companies and small businesses use it successfully.
• Companies engaged in building a brand as well as those generating leads or selling products or services online are implementing search campaigns.