The two main aspects of link development that must be considered during the search engine optimization campaign are:

• Incoming and Outgoing Links
• Internal Link Structure

Link development is crucial to any search engine optimization campaign effort. If your internal links are poorly designed you risk having the search engines not find some of your most important pages. SmartSearch Marketing will make recommendations to make it very easy for the search engine spiders to easily crawl and index all the pages on your website.

Known as building Link Popularity, equally as important to the search engine optimization campaign are the incoming and outgoing links. It is a very time-consuming project but often times the one element that gives you the edge over your competition. By having several incoming, quality, relevant links to your website, in essence, these sites are saying that your site is the "expert" for that which you are promoting. Outbound links from your site are important as well. Search engines do not like to see all incoming links and none leaving your site.

Via the SmartSearch Marketing SEO Toolset™ we are able to research your competitors incoming links and find other highly relevant sites that are likely to want to link to your site. We strictly adhere to non-spam SEO techniques and therefore do not work with link farms or employ any other means to build links that may be considered spam.

When developing incoming links, the objective is to find high quality websites that have some relevance or complement the keyphrases being targeted on your site. Some of the characteristics we look for in high quality sites are:

• They are highly ranked in the search engines
• They have several visitors per month with interests in your subject matter
• They have less than 100 outbound links on any given page

By utilizing the SmartSearch Marketing SEO Toolset™, we can make sure the search engines index pages that are already linking to your site. When conducting a link analysis, you can see that no search engine knows all the incoming links pointing to your website. The SmartSearch Marketing SEO ToolsetTM makes an aggregated list of all the pages that are known by any search engine that links to your site. We then verify the list and compile it into a special mapping page for the search engine spiders therefore enhancing your search engine ranking.