Another very important aspect to search engine optimization is continually monitoring and analyzing your site's performance in the search engine results. SmartSearch Marketing analyses your search engine rankings and that of your competitors. Our detailed analysis determines the next steps we undertake in the search engine optimization campaign.

SmartSearch Marketing analyses all the major search engines for your targeted keyphrases and develops four types of search ranking reports:

• Ranking Report History
• Domain Ranking Report
• Ranking Report by Page Name
• Ranking Report by Keyword.

The Domain Ranking Report is a summary of your website's rankings by keyword. By taking a "snapshot" of rankings by keyword for the entire website, we can quickly discover trends and areas for improvement.

The Domain Ranking Report gives us the following information:

• Daily activity for your targeted keyphrases (derived from Yahoo! Search Marketing)
• Google competition for your keyphrases
• Maximum bid on Yahoo! Search Marketing

Every row will display the current search engine ranking in the major search engines for your targeted keyphrases.

The Ranking Report by Keyword determines the pages within your website which are ranked well for a specific keyphrase. The Ranking Report by Page Name determines keyphrases within your website which are ranked well for a specific Web page. And, the Ranking Report History is a 17 week history of the Domain Ranking Report for your website.

Much of the information derived from the above reports is what makes SmartSearch Marketing's SEO process iterative. Search Engine Optimization should be viewed as a long-term strategy which requires patience, time and persistence. Step 7 drives what must be repeated in steps 4-7 in order for us to achieve the desired goal of front page positioning on the major search engines. An excellent strategy is to combine an effective Pay-Per-Click (PPC) advertising program along with building relevant quality links to your site to maximize online visibility.