At the beginning of the search engine optimization campaign, SmartSearch Marketing determines whether or not your website has been indexed. If it does not appear in the search engine results, we will manually submit your site to get the search engine spiders actively crawling your site. It can take anywhere from two to four weeks for submissions to be indexed in each of the major search engines. If your website does not appear within a few weeks, then we will resubmit.

Once we know the search spiders are actively crawling your site and indexing your pages, it is not necessary to continue to resubmit your optimized pages. What is more important is that your site is designed properly that when the search engines revisit your site they are able to locate any new pages or changes to existing pages. It is also important to provide fresh new content as often as possible. The search algorithms are designed to know how often a site is updated. The more new content you can provide, the more often the search spiders will visit and re-index your website. SmartSearch Marketing works closely with their clientele to assist them in new content development to dramatically improve their chances of being visited more often by the search spiders.

To achieve maximum search rankings, we pace our submissions by only submitting a maximum of five pages per day per site and no more than a few times per week. This allows us to remain within the acceptable submission guidelines for most of the major search engines. You will not be penalized for submitting pages manually every day, but you only need to submit when absolutely necessary.

It is important at the beginning of the search engine optimization campaign that we establish benchmarks to effectively calculate the return-on-investment and be able to measure SmartSearch Marketing's performance over time. Only after optimizing your site to be at least equivalent to that of your competitors is it necessary and appropriate to continue manual submissions. We determine the amount of incoming traffic to your site at the beginning of the campaign, prior to optimization, and then periodically from month-to-month to be able to calculate your site's visibility due to our SEO efforts.

On an ongoing basis we analyze your search engine rankings to determine the impact of our optimization efforts. Depending on the results or our analysis, we will either do nothing because we have quickly reached the desired goal or we'll go back and increase or decrease keyphrase distribution and frequency until we've reached the desired goal.