Why do your competitors have such a great search engine ranking and your site is nowhere to be found? SmartSearch Marketing's search engine optimization process removes the guesswork. We make no assumptions. For every keyphrase you want to target, our tools will compare your pages against the pages of your competitors and determine where the zone of acceptance is.

This is the point in which we begin to make your site "equal before better." We want to make your site the least imperfect. The truth of search engine optimization is that there is always room to become #1 on any of the search engines. Similar to the analysis of your own site, our SEO reports will summarize the details from both your site and your competitors. This data allows us to, at minimum, match their keyphrase distribution and frequency and find where they are lacking in order to maximize your site's visibility.

Link popularity is another very important aspect to obtaining good search engine rankings. In other words, how many incoming, quality, relevant links are pointing to your site validating that your site is the "expert" for the terms you are targeting? There are a few ways to obtain incoming links. The most tedious way is to search online all day looking for potential candidates that have some relevancy to your website. You could hire a firm who specializes in developing links, which is very costly. Or, via the SmartSearch Marketing SEO Toolset™ we are able to see who is linking to your competitors and we will solicit them for a link to your site. Although link building is time consuming, it is well worth the effort.

We now have all the right elements in place for our search engine optimization campaign. Now we want to make sure our site is indexed in the major search engines and directories. Keyphrases have been chosen, we know how much competition there is and how much work is involved, the necessary changes have been implemented, content has been added or revised where necessary, now we must get indexed.