The next step in the search engine optimization process is after we determine the best keyphrases to target, SmartSearch Marketing will analyze where your site is currently positioned for those keyphrases. The SmartSearch Marketing SEO Toolset™ analyzes a single web page and produces reports with detailed statistics about keyword and phrase distribution.

By looking at a detailed summary of your Title Tag, Meta Tags, Heading Information, Image ALT Tags, Hyperlink Information and the User Viewable Text, we are able to determine exactly where your word use is not properly distributed (i.e. missing words in body or first words of text, use in hyperlinks, alt tags, etc.). This will allow us to ensure that keyphrase use is properly placed and utilized and we can determine what changes are needed, or what needs to be added, to achieve optimal search engine results.

Many SEO software programs or so-called experts make assumptions as to how many words you need in your Title tag, Meta tag, etc. etc. Our tools make no assumptions. To achieve optimal search engine results, SmartSearch Marketing is able to determine the best keyword density, frequency and distribution of the top-ranked websites for the phrases we are targeting for your site. We are able to determine why Google has given the top-ranked sites the position they currently hold and we can therefore optimize your site accordingly.

Through the SmartSearch Marketing SEO Toolset™ we conduct a "before and after" analysis of your optimized pages. If you are wanting to make changes to a particularly well-ranked page, our reports will determine the impact those changes will have on your keyword density, either negatively or positively. To maintain your site's excellent search engine ranking, the best option is to replicate the frequency, density and distribution of the original page.

Our next step is to take a close look at those websites that are competing for the keyphrases you desire. What common elements exist between the top 10 sites that has helped them achieve the top rankings they currently hold? SmartSearch Marketing will make your site equal to your competitors before making it better and then finally make the final touches to outrank them.