The main challenge to achieving good search engine rankings is choosing the terms that result in a lot of traffic, and more importantly, having that traffic convert to a sale. The Targeted Keyphrase Research stage is one of the most important steps in the entire search engine optimization campaign.

SmartSearch Marketing utilizes tools such as the Overture Suggestion Tool, Google AdWords Tool, Wordtracker, and the SmartSearch Marketing SEO Toolset™ to see what people are actually typing into the search engines before optimizing your organization's website. Utilizing the initial set gathered, we first see whether or not your desired terms are being utilized and search for any derivatives that may be used. Our SEO tools estimate the number of queries per day for the terms you are most interested in across the major search engines. Though the numbers are not exact, they will give you a very good indication as to the best terms to target.

"Choose Your Targeted Keyphrases Wisely"

We continually receive request to optimize an organization's website for keyphrases that do not exist anywhere on the site. Effective search engine optimization requires a sufficient amount of content throughout your website to support the keyphrases you want to target.

2 to 4 word phrases are better to target than 1. Research has shown that Internet users no longer look on page 3 and 4 for what they are looking for. Instead, they will refine their search by adding more words to the search query. 1 and even 2 word phrases are often too broad and may bring lots of traffic, but not necessarily targeted traffic.

SmartSearch Marketing's goal is impact your bottom-line. Our goal is to increase your targeted traffic, not to see how much generic traffic we can generate.

It is important to know and incorporate the following:

• What keyphrases will result in the most targeted traffic?
• Make sure your content supports those keyphrases.
• Have a proper landing page that relates to your keyphrases.
• Your visitors react they way you want them to.buy, contact you, etc.

Next, SmartSearch Marketing will analyze your website to determine what changes can be made to the current copy, whether or not any additional information needs to be created, and various other items we know of that will influence your site's search engine rankings.