Search engine optimization (SEO) requires a complete analysis of your website and recommendations to items that should be corrected in order to develop a website that is more "search-engine friendly." Even though some of these items may seem minor to achieving good search engine results, considering that Google has over 100 algorithms it utilizes to index any particular page, it may be the one thing that gives you the edge over your competition.

Before optimizing your organization's website, SmartSearch Marketing will review the following elements:

1. Head section order of Title and META tags and whether or not these tags have been optimized.
2. Amount of words on each page
3. Body text positioning within code
4. Heading tags
5. Alt tags
6. Image file names
7. Page names
8. Internal link structure
9. Site navigation
10. Use of <strong> tag
11. Domain setup and IP hosting
12. Site map
13. Robots.txt
14. Use of CSS and Javascript
15. Privacy Statement
16. Custom error 404 pages
17. Dynamic pages
18. Spam
19. Duplicate content

Some additional search engine optimization (SEO) items we will be exploring are:

1. DMOZ and Yahoo! directory listings
2. Web log analysis
3. Keyphrase research
4. Internal and external link development

Before SEO Step 2, SmartSearch Marketing will want to know what targeted keyphrases you would like to focus on and we ask you to gather a list from your clients as to how they might search for your particular products or services online. We will study your website to look for any additional information that may help us determine the best keyphrases to target. A successful search engine marketing campaign will focus on keyphrases that convert visitors to sales.