 B-to-B Search Marketing Strategy Guide (PDF)
B-to-B search marketing guide with SEO tips, tips for optimizing B-to-B
paid search campaigns, and strategy checklist.
B-to-B Search Marketing Report (PDF)
B-to-B search market trends, changing perceptions, shifting budgets, the challenge & opportunity, and more.
Search Engine Marketing Industry Report (PDF)
Online marketing and search marketing facts. Media consumption, Ad spend, growth rates, shifting budgets, and cost-per-lead data.
The Search Engine Marketer's Resource Guide (PDF)
Online tools, charts, guides, directories, books, blogs and more. All for search marketers.
B-to-B Search Advertising Case Study
See how Alpha Software tripled leads while reducing marketing costs.
Conversion Improvements for B-to-B Client
Rapid, systematic testing of landing pages allowed this ERP software company to reduce cost/lead from $500 to $70 in 3 months.
Campaign Optimization & Landing Pages Improve Marketing ROI
Find out why Sunstone Circuits now outsources their search marketing program to SmartSearch. See how SmartSearch implemented a rigorous testing program for both the PPC campaign and landing pages to dramatically improve marketing ROI.
BMA
Denver, CO
February 2007
B-to-B Search Marketing Tips (PDF)
Search Engine Strategies
Chicago, IL
December 2006
Local Search Marketing Tips (PDF)
B2B Search Marketing Solutions (PDF)
DMB Marketing Conference
Scottsdale AZ
September 2006
Converting Search Leads into Customers (PDF)
Ad:Tech
Chicago, IL
July 2006
Managing Complex Search Campaigns (PDF)
Search Engine Strategies
London, England
June 2006
Perfecting Search Ad Campaigns (PDF)
ACCM Catalog Conference
Chicago, IL
May 2006
Search Marketing for Merchants (PDF)
Search Engine Strategies
Nanjing, China
March 2006
Effective Search Advertising |
