| Does Quality Score Impact B2B Search Advertising Success? |
by Patricia Hursh |
April 7, 2010
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| Business Searchers Are Looking For…. |
by Patricia Hursh |
March 10, 2010
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| What’s The Best Formula For B2B Search Marketing Success? |
by Barry Bowman |
Feb 10, 2010
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| Choosing Between In-House & Outsourcing B2B SEM |
by Barry Bowman |
Jan 13, 2010
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| Strictly Business
How To Use Google Analytics To Maximize B2B ROI: Part II |
by Sami Carroll |
Jan 12, 2010
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| How To Use Google Analytics To Improve PPC Performance: Part I |
by Sami Carroll |
Nov 11, 2009
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| Marketing Insights From Search Funnels |
by Patricia Hursh |
Oct 21, 2009
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| Valuable Customer Insights Via Search Engine Tools |
by Patricia Hursh |
Sept 23, 2009
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| Two Types of SEO Content Critical To B2B Marketers |
by Susan Kelly |
Aug 26, 2009
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| How Social Media Monitoring Can Benefit B2B |
by Shellie Foriska |
July 29, 2009
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| Improving B2B Search Advertising Results via Ad Scheduling
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by Doug Drees |
July 8, 2009
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| Benefits Of Geo-Targeting A National PPC Campaign |
by Doug Drees |
June 10, 2009
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| Optimize Forms To Maximize Conversions |
by Mary Harste |
May 13 , 2009
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| The Importance Of Branded Search Programs |
by Sami Carroll |
Apr 15 , 2009
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| Customer Retention Through Search Marketing |
by Shellie Foriska |
Mar 18 , 2009
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| B2B Marketers: Setting Expectations For Your SEO Campaign |
by Julie Shumaker |
Feb 18 , 2009
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| Finding The Optimal Cost-Per-Lead |
by Patricia Hursh |
Jan 21 , 2009
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| 6 Usability Tips to Maximize B2B Website Conversion |
by Mary Harste |
Dec 31 , 2008
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| Measuring The Effectiveness of B2B SEO |
by Shellie Foriska |
Nov 26, 2008
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| Local Search Marketing Tips for B2B Marketers |
By Julie Shumaker |
Oct 30 , 2008
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| B2B Search Marketing: The Cost of NOT Showing Up |
By Patricia Hursh |
Oct 1 , 2008
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| B2B Lead Generation Tips |
By Patricia Hursh |
Sept 3, 2008
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| Using Search Engine to Reach Business Executives |
By Patricia Hursh |
Aug 6, 2008
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| Invest First In Conversions, Then In Driving Traffic |
By Patricia Hursh |
Jun 11, 2008
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| Increase Online Registrations By Improving Downloadable Assets |
By Patricia Hursh |
May 14, 2008
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| B2B Marketers Should Embrace "Tire Kickers" |
By Patricia Hursh |
Apr 18, 2008
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| Lowering Your Quality Scores To Increase ROI |
By Patricia Hursh |
Mar 19, 2008
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| Eight B2B Landing Page Conversion Tips |
By Patricia Hursh |
Feb 20, 2008
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| Brutal Realities of the B2B Lead Qualification Process |
By Patricia Hursh |
Jan 23, 2008
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| B2B Search Marketing: Measuring Success Beyond Conversions |
By Patricia Hursh |
Dec 19, 2007
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| Are Online Registrations REALLY Sales Leads? |
By Patricia Hursh |
Nov 14, 2007
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| B2B Search Tips: More On Writing Killer Ads |
By Patricia Hursh |
Oct 17, 2007
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| B2B Search Tips: Writing Killer Ads |
By Patricia Hursh |
Sep 19, 2007
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| Maximize online leads with actionable downloads |
By Patricia Hursh |
Aug 23, 2007
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| Low B2B Click-Through-Rates: Inexperience Or Wisdom |
By Patricia Hursh |
Aug 22, 2007
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| B2B Search Marketers: Keep It Simple |
By Patricia Hursh |
Jul 25, 2007
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| Dating Tips for B2B Marketers |
By Patricia Hursh |
Jun 20, 2007
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| Driving Online Registrations: Think Beyond the White Paper |
By Patricia Hursh |
May 23, 2007
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| Why BIG Companies Need Local Search Advertising |
By Patricia Hursh |
May 21, 2007
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| Solving B-to-B Marketers’ Problems |
By Patricia Hursh |
Apr 27, 2007
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| Ad Agencies Partnering with Search Firms |
By Patricia Hursh |
Apr 24, 2007
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| B-to-B Search Is Poised For Continued Growth |
By Patricia Hursh |
Mar 28, 2007
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| Reducing Barriers To Online Registration |
By Patricia Hursh |
Mar 07, 2007
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| Yahoo Local Advertising Options, Post-Panama, Part 2 |
By Patricia Hursh |
Mar 01, 2007
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| Yahoo Local Advertising Options, Post-Panama |
By Patricia Hursh |
Feb 01, 2007
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| Don't Click Here! Should You Pre-Qualify Clickers? |
By Patricia Hursh |
Jan 24, 2007
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| Local Search: The Relevance Dilemma |
By Patricia Hursh |
Jan 18, 2007
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| SEO Tips for Local Businesses |
By Patricia Hursh |
Jan 04, 2007
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| Local Search Optimization |
By Patricia Hursh |
Dec 21, 2006
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| How to Turn Searches into Conversions |
By Patricia Hursh |
Dec 14, 2006
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| Local Search Advertising, Part 2: Targeting Recommendations |
By Patricia Hursh |
Dec 07, 2006
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| Search Marketing Insights for B2B Firms |
By Patricia Hursh |
Nov 30, 2006
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| Local Search Advertising - Audience Targeting Options |
By Patricia Hursh |
Nov 09, 2006
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| Local-Speak: An Advertiser's Secret Weapon |
By Patricia Hursh |
Oct 26, 2006
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| Pssst. People are Talking... About Your Business! |
By Patricia Hursh |
Oct 12, 2006
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| Google and Intuit: Cracking the Local Search Marketing Code? |
By Patricia Hursh |
Sep 28, 2006
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| Local Search for Big Brands |
By Patricia Hursh |
Sep 14, 2006
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| Four Steps Every Business Should Take |
By Patricia Hursh |
Aug 31, 2006
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| Winning Big With a Small Search Marketing Budget |
By Patricia Hursh |
Aug 28, 2006
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| Catalogers Embrace Search Marketing |
By Patricia Hursh |
May 19, 2006
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| Search Industry Matures, Bringing New Challenges |
By Patricia Hursh |
May 02, 2006
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| A Glimpse into the Future of Search Engine Advertising |
By Patricia Hursh |
Apr 16, 2006
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| Marketing in the Search Tail… Is the Pain Worth the Gain? |
By Patricia Hursh |
Feb 01, 2006
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| Chasing the Algorithm: Wisdom or Folly? |
By Patricia Hursh |
Sep 01, 2005
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| Pay Per Call: Search Advertising That Makes the Phone Ring |
By Patricia Hursh |
Apr 01, 2005
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| Lobbying for Your Search Engine Marketing Budget |
By Patricia Hursh |
Feb 01, 2005
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| Search Engine Marketing in Europe |
By Patricia Hursh |
Aug 01, 2004
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| Contextual Advertising |
By Patricia Hursh |
Apr 01, 2004
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