SmartSearch Marketing Debuts B-to-B Services at Ad:Tech

November 07, 2005
By Christine Blank, Contributing Writer
cblank@dmnews.com

Exhibitor Debuts BTB Services at ad:tech

Several search marketing firms also are trying to get their services in front of executives at ad:tech. Search marketing firm SmartSearch Marketing, Boulder, CO, launched SmartSearch B2B, a search marketing service designed to generate online leads for business-to-business firms.

BTB firms have different online marketing needs than business-to-consumer clients, including long sales cycles, complex products and different ways of generating leads online, the company said, and they generally have been ignored by the search marketing industry.

"We developed this because the BTB sale is a usually a higher-priced product, there are going to be more people involved in the purchasing decision, and it’s very common for the buy to happen offline," said Patricia Hursh, founder and president of SmartSearch."

After evaluating its BTB client’s search engine visibility, SmartSearch starts a search marketing campaign that includes keyword development and a proprietary search engine optimization process called WebRank to help convert leads to purchases.

Posted on November 7, 2005 09:20 AM

Previous - New B-to-B Marketing Program Drives Leads and Sales

Next - Live from Ad:Tech -- SmartSearch Targets B-to-B.


Back to Main