Patricia Hursh to Speak at Search Engine Strategies Conference in Stockholm, Sweden

October 15, 2005
By Terri Douglas

MEDIA ADVISORY

SMARTSEARCH PRESIDENT PATRICIA HURSH TO SPEAK ON LATEST TRENDS IN ONLINE MARKETING AT SEARCH ENGINE STRATEGIES CONFERENCE IN STOCKHOLM

Renowned online marketing expert, Patricia Hursh, to participate in three panel presentations on a variety of search engine marketing topics

WHO: Patricia Hursh, president and co-founder, SmartSearch Marketing, Boulder, Colo. (www.smartsearchmarketing.com). SmartSearch Marketing is a full-service search engine marketing agency based in Boulder, Colo.

Patricia Hursh, president and founder of SmartSearch Marketing, is a true pioneer of electronic marketing. Hursh has been using technology to improve marketing and communications for more than a decade. She is recognized as a search engine marketing expert and regularly serves as speaker and subject matter expert at industry events worldwide. She frequently authors articles and is often interviewed by industry publications. Hursh also leads a series of one-day workshops held across the country.

WHAT: At the 2005 Search Engine Strategies Conference and Expo in Stockholm, Sweden, Hursh will participate as a featured speaker in three different educational presentations, covering several key issues in the field of search engine marketing:

Search Advertising Clinic
This hands-on clinic will examine actual ads and landing pages offered up by volunteers from the audience. Hursh, joined by a panel of experts, will suggest changes that may improve click-through, conversion, and overall campaign performance.

Emerging Search Marketing Channels
The number of options available to search marketers is expanding rapidly. The major ad networks are distributing online advertisements to more content partners and to new platforms such as email, mobile and other areas. New technologies such as pay-per-call, while small now, may grow into meaningful channels for search marketers. And increasing personalization options may render traditional search optimization techniques obsolete. This panel looks at the opportunities and potential drawbacks of these new search marketing channels. Hursh will provide an overview of the emerging pay-per-call market and give advice on how marketers can best test this new platform.

Perfecting Paid Listings
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid “gaps” and measure return on investment (ROI) from companies’ paid listings. It also covers reasons to test different creative, to consider their “landing” pages carefully and other tips. Hursh will share several real-life campaign optimization examples and provide tips on the best ways to maximize search advertising results.

WHERE: Stockholm Hotel & Towers
Stockholm, Sweden

WHEN: Thursday, October 20, 2005

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CONTACT: For more information or to set up an interview with Ms. Hursh, please contact:
Terri Douglas
Catapult PR-IR
(303) 581-7760, ext. 18 (office)
303-808-6820 (mobile)
tdouglas@catapultpr-ir.com

Posted on October 15, 2005 05:40 PM

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