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Should you be considering search engine marketing?
Overview: The Growing Search Engine Marketing Industry (PDF):
Get the facts! Industry growth rates, shifting
media budgets, influence on offline sales, cost-per-lead data, and more.
FACT:
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There are over 606 million people on the Internet today. Internet usage is growing exponentially, approximately doubling each year.
NUA Internet Surveys, Sept. 2002 & Matrix Information and Directory Services
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FACT:
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The Internet is a big place. There are more than 4 billion pages on the Internet, with 7 million new pages being added each day.
Cyveillance, Jul. 2000
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FACT:
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More than 80% of U.S. Internet users use search engines to find information.
Pew Internet & American Life, Jul. 2002
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FACT:
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Online retail sales in the US surpassed $45 billion in 2002. 55% of online purchases were made on sites found through search listings.
E-Commerce Times, Feb, 2003 & InternetNews, Feb. 2001
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FACT:
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Search position matters. 16% of Internet users only look at the first few search results, and 56% don't look beyond page two.
CyberAtlas, Nov. 2002
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FACT:
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Optimizing and submitting your Web site will most likely not result in a top position. Search engine optimization has become much more difficult (and expensive) in recent years.
BruceClay.com
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FACT:
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"Pay-for-placement" search advertising is the fastest growing segment of online marketing and promotion.
eMarketer, 2003
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FACT:
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"Pay-for-placement" search advertising delivers a higher return on investment (ROI) than other online advertising methods such as opt-in email or banner campaigns, and better brand awareness. (See Search Engine Marketing Advantages)
Jupiter Media Metrix, July 2001 & NPD Group, Jan 2001
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Industry Quote
"Every successful branding effort must now incorporate continuous search engine marketing."
Nick Wreden, author of FusionBranding
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