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Should you be considering search engine marketing?
Overview: The Growing Search Engine Marketing Industry (PDF):
Get the facts! Industry growth rates, shifting
media budgets, influence on offline sales, cost-per-lead data, and more.
FACT:
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There are over 606 million people on the Internet today. Internet usage is growing exponentially, approximately doubling each year.
NUA Internet Surveys, Sept. 2002 & Matrix Information and Directory Services
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FACT:
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The Internet is a big place. There are more than 4 billion pages on the Internet, with 7 million new pages being added each day.
Cyveillance, Jul. 2000
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FACT:
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More than 80% of U.S. Internet users use search engines to find information.
Pew Internet & American Life, Jul. 2002
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FACT:
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Online retail sales in the US surpassed $45 billion in 2002. 55% of online purchases were made on sites found through search listings.
E-Commerce Times, Feb, 2003 & InternetNews, Feb. 2001
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FACT:
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Search position matters. 16% of Internet users only look at the first few search results, and 56% don't look beyond page two.
CyberAtlas, Nov. 2002
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FACT:
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Optimizing and submitting your Web site will most likely not result in a top position. Search engine optimization has become much more difficult (and expensive) in recent years.
BruceClay.com
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FACT:
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"Pay-for-placement" search advertising is the fastest growing segment of online marketing and promotion.
eMarketer, 2003
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FACT:
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"Pay-for-placement" search advertising delivers a higher return on investment (ROI) than other online advertising methods such as opt-in email or banner campaigns, and better brand awareness. (See Search Engine Marketing Advantages)
Jupiter Media Metrix, July 2001 & NPD Group, Jan 2001
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Industry Quote
"Search engines are really the main portals of the Web. The power wielded by Google, Yahoo!, Overture, and MSN is astounding. If you don't show up on search engines, you might as well not exist."
Sean Carton, clickz.com
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