Are you getting the best possible ROI from your pay-per-click search advertising program?

Ask yourself these questions. If your answer is NO, we can help you significantly improve your results.

• How did you select your keywords?
• Did you conduct a thorough analysis of actual data on searcher behavior?
• Are you sure you know exactly how people are searching for what you offer?
• Are most of your "keywords" actually phrases containing 2-4 words?
• Have you included phrases that go beyond the scope of your products and services?
• How many keywords or phrases are you currently bidding on? More than 100? More than 500?
• Do you have campaigns running with vendors beyond Google and Overture?
• Did you evaluate paid-inclusion programs as well as pay-per-click?
• Did you consider if XML feeds are appropriate for your business?
• Do you understand how your ads with Overture, Google and all ad providers will also appear on other sites?
• How did you write your search ad?
• Do you know the secrets of successful copywriting for search ads?
• Do your ads effectively qualify searchers before they click?
• Are you differentiating yourself from the competition?
• Are you providing a compelling call to action?
• Do your ads link searchers directly to pages that are related to their query?
• Did you test varous messages to ensure maximum conversion?
• How do you handle keyword bidding?
• Do you set each bid based on actual keyword conversion data?
• Do you eliminate gaps between you and the next lowest bidder? (ensuring you're not paying too much for a click)
• Do you know if the cost of a #1 position is justified over the cost of position #2, #3, or another?
• Do you understand how to best implement content-targeted ads and regional-targeted ads?
• Do you measure cost/order or cost/action by individual keyword? by search site? (or do you base campaign success on average cost/click)

Find out how SmartSearch Marketing can help you significantly improve your results.